Environmental branding is a sub-service of branding which takes the visual and emotive aspects of a brand and translates these into a physical space. The goal of this service is to create an environment that uses visual storytelling to communicate a brand’s message to its audience within the space.
Environmental branding can be applied in different types of spaces both indoor and outdoor such as a corporate office, an event setting, and a parking area to name a few.
To reach your goal, doesn’t matter if you shoot or score but what matters is what you can offer.
Edcuate and inform visitors of their new surroundings.
Assist visitors in becoming acquainted with the features/amenities.
Function in the environment in which they find themselves.
Identification, Directional, Informational, and Regulatory are the four types.